Helping an adventure brand manage their business growth with NetSuite

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Industries – Manufacturing
and Wholesale Distribution

Our Client Success


A rugged solution for the outdoor adventurer

BajaRack was created as a rugged solution for the adventurer that likes to go off the beaten track. Like many companies, BajaRack started with engineers that like the outdoors and the challenges that come from extreme off-road adventure. They decided to build their own equipment that would withstand one of the most outrageous off-road races in the world – the Baja 1000.

The company philosophy is quite simple – to offer its customers the best products available in the market that they will enjoy and be proud of owning for many years. The California with the manufacturing plant located in Ensenada, Mexico. Its sole distributor in Australia, however, is based on the NSW Central Coast.

“The level of attention and interaction that Nigel and his team have offered us is unprecedented in my experience dealing with suppliers of any description for many years.”

Aaron MitchellBajaRack Australia

Why did BajaRack choose NetSuite ERP, implemented by DWR?

After a soft launch in the local market, BajaRack experienced significant sales growth. The company needed a single, multi-purpose business management system that would allow them to manage stock movements, sales activity, invoicing, warranty information and CRM functionality in the one place.

More than just excellent functionality, Aaron’s passion for delivering exceptional service was the thing that most attracted him to DWR.

BajaRack found DWR, an Australian NetSuite partner, that was aligned to their passion of delivering exceptional customer service.


“Implementing NetSuite and partnering with DWR has completely transformed our business- they have helped us move to the next level.”

Aaron MitchellBajaRack Australia

The outcomes BajaRack achieved with NetSuite ERP

Implementing a NetSuite ERP system and partnering with DWR has transformed the BajaRack business and helped the company move to the next level.

As Aaron comments, “The professionalism of the DWR staff is nothing short of first-class. I would recommend them without any hesitation to any growing business or any business running multiple software systems that wants to remove inefficiencies from their workflow, and really drive their business forward.”

Icon-FinancialsStreamlined financials that remove inefficiencies
Icon-Inventory-management-94-x-96Easier stock and inventory management
Icon-VisibilityImproved visibility from a single platform
Icon-Sales-ManagementSimplified warranty management
Icon-InnovativeA live view of all sales activity
Icon-DashboardCustomer relationship (CRM) integration
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ERP Requirements Planning Tool Kit

Simplify the complex task of selecting the right ERP solution for your business with our comprehensive Requirements Planner. Our expertly designed tool helps you identify, prioritise, and articulate your organisations specific ERP needs, ensuring that you find the perfect fit for your unique requirements.

ERP Requirements Planner
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Manage Your ERP Evaluation Team

Assign roles, track progress, and facilitate effective communication within the team, ensuring seamless collaboration and a well-coordinated evaluation process.

Build Your ERP Evaluation Team
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Define Your ERP Module Requirements

Streamline your ERP evaluation by defining and prioritising the vital modules for your organisation's success. Select the ideal ERP solution customised to meet your module requirements and optimise your business operations.

Select Your ERP Module Requirements
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Refine Your ERP Functionality Requirements

Enhance your ERP evaluation process by fine-tuning your functionality requirements with our comprehensive feature list, organised by module. Simplify the task of identifying and prioritising the specific functionalities your business needs to streamline operations.

Refine Your ERP Functionality Requirements
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Create Your ERP Evaluation and Implementation Timeline With Your Target Milestones

Effortlessly outline your ERP evaluation and implementation journey with our customisable timeline feature. Set target milestones and track progress as you navigate through the process. Our intuitive tool empowers you to plan and visualise key stages, ensuring a structured and successful ERP evaluation and implementation within your desired timeframe.

Create a Detailed ERP Implementation Project Plan
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Get a Visual Representation of Your ERP Project Implementation Progress

Gain a clear and visual representation of your ERP project implementation progress with our dynamic tracking feature. Our tool provides intuitive charts and graphs that showcase key milestones, tasks, and their completion status. Stay informed, monitor progress, and ensure a smooth and successful implementation of your ERP solution.

Visualise Your ERP Evaluation Project
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