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Case Study
How BajaRack Australia unified stock, sales and warranty on one NetSuite platform
At a Glance
- Start-up
- Importer
- Distributor
- eCommerce
BajaRack Australia is the exclusive Australian and New Zealand distributor of BajaRack 4WD equipment. From the NSW Central Coast, it sells roof racks, roof baskets and 4x4 accessories through its own online store and selected dealers.
Manufacturing & distribution, 4WD accessories
NSW Central Coast, Australia
Sole Australian distributor of a global brand
NetSuite Retail Edition
Key Results
Single Platform
Stock, sales, invoicing, warranty & CRM unified in one system
Was: disconnected tools
Real-Time
Visibility into business operations
Was: manual tracking
Fully Customised
Solution built around BajaRack’s exact workflow
Was: off-the-shelf software
The Challenge
Rapid growth, disconnected systems
- MYOB
- Rapid sales growth
- Stock, sales, invoicing, warranty & CRM
BajaRack was created as a rugged solution for the off-road adventurer, built to withstand races like the Baja 1000. At the time of the implementation, its Australian operation, the brand's sole distributor in the country, was run by Aaron Mitchell on the NSW Central Coast.
After a soft launch in the local market, BajaRack Australia experienced significant sales growth in a short period of time. The business was running on MYOB, which wasn't built to handle the full spread of what a growing distributor needs to manage day to day.
Stock movements, sales activity, invoicing, warranty information, and CRM functionality were spread across tools instead of living in one place. Aaron turned to DWR to find a single, multi-purpose platform that could keep up with the business's growth.
In Aaron's words
“We started our first business based on our passion for off-road recreation and we've never forgotten that. We put ourselves in the customer's shoes so we insist on providing quality products at affordable price backed by outstanding customer service.”
Aaron Mitchell, Former Director, BajaRack Australia
The Solution
A platform crafted around the business
DWR implemented NetSuite Retail Edition for BajaRack Australia, built around a single goal: bring every part of the operation onto one platform, customised to fit how the business actually runs.
NetSuite Retail Edition implementation
“The level of customisation it enables has allowed us to craft a dedicated solution that is a perfect fit for what we do.” - Aaron Mitchell
- Unified operations: stock movements, sales activity, invoicing, warranty information, and CRM functionality brought together in one platform.
- Deep customisation: the solution shaped around BajaRack’s own workflow, rather than forcing the business into an off-the-shelf setup.
- Hands-on delivery: close, ongoing attention from Nigel Wooden and the DWR team throughout implementation.
The Impact
Moving to the next level
With one platform in place, BajaRack Australia moved from juggling disconnected tools to running the business with a real-time, unified view.
- Streamlined financials: financial management and warranty management brought together in one system.
- Real-time visibility: a live view of business operations, replacing manual, disconnected tracking.
- Better stock control: improved stock and inventory management across the operation.
- Business transformation: in Aaron’s words, a change that “completely transformed our business” and helped it “move to the next level.”
In Their Words
Implementing this software and partnering with DWR has completely transformed our business, they have helped us move to the next level.
Former Director, BajaRack Australia
The level of attention and interaction that Nigel and his team have offered us is unprecedented in my experience dealing with suppliers of any description for many years. The professionalism of the DWR staff is nothing short of first class. I would recommend them without any hesitation to any growing business or any business running multiple software systems that wants to remove inefficiencies from their workflow, and really drive their business forward.
Former Director, BajaRack Australia
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What could NetSuite do for your business?
What could NetSuite do for your business? Sydney and Melbourne teams who understand Australian compliance and mid-market operations. This consultation covers the NetSuite OneWorld implementation, the same day result above. TaskDrive, the AI layer, is a separate product evaluated at taskdrive.ai.
No obligation. Straight answers.
Results described are specific to this customer and depend on their starting systems, data quality, implementation scope, and ongoing use of the platform. Individual results vary by organisation. TaskDrive is an independent product and company, separate from DWR.
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