Driving growth for a speciality manufacturer, distributor and retailer
of 4WD accessories.

BajaRack was created as a rugged solution for the adventurer that likes to go off the beaten track. After a soft launch in the local market, BajaRack experienced significant sales growth. They needed to find a multi-purpose business platform to manage their rapid growth. They found it in NetSuite.

Streamlined financials that remove inefficiencies
Easier stock and inventory management
CRM integration
Simplified warranty management
Real-time sales activity
Improved visibility from a single platform
“Implementing NetSuite and partnering with DWR has completely transformed our business- they have helped us move to the next level”
– Aaron Mitchell, BajaRack Australia

Why did BajaRack choose
DWR and NetSuite?

After a soft launch, BajaRack experienced significant sales growth within a short period of time. They wanted to ensure the product was backed up outstanding customer service with sales, inventory, finance and CRM functions all in the one place. BajaRack found in DWR a NetSuite partner that was aligned to their passion of delivering exceptional customer service.


Aaron Mitchell from BajaRack explained “The level of attention and interaction that Nigel and his team have offered us is unprecedented in my experience dealing with suppliers of any description for many years”.

Bajarack workshop


NetSuite Video: NetSuite for Wholesale Distribution product demo


Whitepaper: Navigating New Paths in 2021 and Beyond


Product Info: NetSuite for Wholesale Distribution Edition

Download the BajaRack Case Study

NetSuite’s cloud ERP solution gave BajaRack the ability to manage their business as it grew.

Download the BajaRack case study below.


Ready to change the way you "do" business?

Contact DWR for a consultation