Customer success stories - Fertile Mind

Fertile mind consolidated multiple systems to improve productivity and workflows.

Which challenges did an ERP implementation solve for Fertile Mind? For this manufacturer and distributor of maternity wear and baby products, efficiency is critical.

With a cloud-based ERP system, Fertile Mind has gained:

  1. Real-time information for agile decisions
  2. Fulfilment that now flows smoothly
  3. Robust processes that have increased productivity

Fertile Mind needed to remove double handling and manual
data entry with a consolidated ERP

Fertile Mind is a manufacturer, distributor and online retailer of maternity wear and baby goods. The brainchild of journalist and TV presenter Christine Kinnimonth, the business began with the invention of one product, the Bellybelt. A simple kit that turned clothes into maternity wear. From this modest beginning, the business has grown to be one of the most successful in the maternity category.

Consolidated financials providing real-time updates
Integrated financials, payroll, HR and CRM.
Real-time visibility from a single platform
“I was extremely happy with the implementation process, particularly running through processes online with the support team at DWR. Screen captures were also great for asking quick questions.”
– Kylie Mills-Coleman, Operations Manager, Fertile Mind

Why did Fertile Mind
choose DWR and NetSuite?

Fertile Mind was using MYOB to run finances, a separate CRM system and a series of spreadsheets to manage orders and fulfilment from customers. NetSuite was identified as the best tool to consolidate these separate systems and remove the need for manual data entry.



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Download the Fertile Mind Case Study

NetSuite and DWR helped Fertile Mind consolidate their system to improve efficiency and drive growth.

Download the case study below.

Fertile Mind Case Study DWR

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