November 23, 2023
CRM vs SRM: How Your Contact Relationship Management Software Supports Both Customer and Vendor Relationship Building
CRM (Customer Relationship Management) software and SRM (Supplier Relationship Management) software serve different purposes within the realm of relationship management. CRM software is designed to improve customer engagement, sales processes, and overall customer satisfaction. It is used by sales, customer service, and marketing teams to track customer interactions, manage leads,…