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Sales and Marketing Teams
June 28, 2024

Empowering Sales and Marketing Teams to Work Together with NetSuite’s Integrated CRM and Marketing Tools

The alignment of sales and marketing is a critical component of a well functioning customer acquisition strategy. Achieving seamless collaboration between these teams is vital for driving growth and ensuring success. NetSuite's integrated CRM and marketing suite stands as a pivotal tool in fostering this collaboration. This article will explore…
November 23, 2023

CRM vs SRM: How Your Contact Relationship Management Software Supports Both Customer and Vendor Relationship Building

CRM (Customer Relationship Management) software and SRM (Supplier Relationship Management) software serve different purposes within the realm of relationship management. CRM software is designed to improve customer engagement, sales processes, and overall customer satisfaction. It is used by sales, customer service, and marketing teams to track customer interactions, manage leads,…