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The world of retail is undergoing a transformation that’s changing the game for businesses of all sizes. Gone are the days when brick-and-mortar stores were the only way to sell products, and customers were limited to browsing physical aisles or flipping through catalogues. In today’s digital age, shopping is no longer a single-channel experience. Customers expect the ability to browse and purchase products online, via mobile apps, and in-store seamlessly and conveniently. This is where omni-channel retail comes in.

What is Omni-Channel Retail?

Omni-channel retail is the concept of integrating multiple sales and distribution channels, both online and offline, to provide customers with a seamless, consistent experience. Customers want to be able to browse products online, make a purchase on their phone, and then pick up their order at the store. With omni-channel retail, businesses can meet these expectations and provide a better customer experience, ultimately driving sales and customer loyalty.

What is an Example of Omni-channel Retail?

As an example of omni-channel retail, Woolworths operates physical stores in almost every city in Australia, along with an online store for customers to simplify and streamline their shopping experience. Several options are available to customers at Woolworths, including buying online with “Click and Collect”, either in-store, or ‘direct to boot’, or alternatively have their grocery items delivered to their homes at a time that suits them.

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How Do Products Like NetSuite Drive Omni-channel Retail Strategies?

Before the advent of omni-channel retail, businesses were forced to operate in a siloed environment, with different teams managing different sales channels. Inventory, sales, and customer data were scattered across disparate systems, making it difficult for businesses to get a clear picture of their operations. As a result, businesses struggled to meet customer expectations and achieve operational efficiency.

Software products like NetSuite, an enterprise resource planning (ERP) software, revolutionised the world of retail with its omni-channel management features. NetSuite’s unified commerce platform provides a single system to manage operations across all channels, including physical stores, e-commerce websites, and mobile apps.

This allows businesses to have one centralised view of their sales and inventory, enabling them to make informed decisions and provide a better customer experience.

NetSuite also provides real-time analytics and reporting, allowing businesses to track performance across all channels and identify new opportunities for growth. It also helps automate tedious manual tasks like order processing and fulfilment, freeing up time and resources to focus on other aspects of operations.

What Type of Retailers Benefit From Embracing Omni-channel?

In 2023, there is a push in almost every retail industry towards omni-channel. With online sales accounting for over 15% of all sales, a nearly 400% increase in the past 4 years alone.

Omni-channel Strategies with NetSuite


Industries that have embraced omni-channel most fashion retail, consumer goods, homewares, speciality food distributors and direct to consumer manufacturers. By integrating multiple channels, these businesses have been able to increase sales, reduce inventory costs, and provide a more personalised customer experience.

NetSuite’s omni-channel capabilities include inventory management, order fulfilment, customer relationship management, and advanced analytics. With NetSuite, businesses can:

Manage Inventory Across All Channels in Real-Time, Enabling Them to Fulfil Orders From the Most Efficient Location

One of the biggest challenges in omni-channel retail is managing inventory across multiple channels. With NetSuite’s inventory management system, businesses can track inventory levels and sales across all channels in real time. This enables businesses to fulfil orders from the most efficient location, whether from a physical store or a distribution centre. Businesses can also avoid stock shortages by analysing inventory data and adjusting replenishment levels accordingly. By providing a real-time view of inventory across all channels, NetSuite enables businesses to achieve operational efficiency and maximise revenue.

Provide Customers With a Consistent Shopping Experience Across All Channels, Including Personalised Product Recommendations and Promotions

Customers expect a seamless and consistent shopping experience across all channels. With NetSuite’s omni-channel capabilities, businesses can provide personalised product recommendations and promotions to customers regardless of the channel they are shopping in.

NetSuite’s customer relationship management system enables businesses to capture and analyse customer data from all channels, including purchase history and browsing behaviour. This data can be used to create targeted promotions and recommendations that are tailored to each customer’s preferences. By providing a personalised and consistent shopping experience, businesses can increase customer loyalty and drive sales.

Omni-channel retail is the concept of integrating multiple sales and distribution channels, both online and offline, to provide customers with a seamless, consistent experience. Customers want to be able to browse products online, make a purchase on their phone, and then pick up their order at the store.

Tiernan O'ConnorSales Director - DWR

Streamline The Order Fulfilment Process, Enabling Customers to Buy Online and Pick Up In-Store

One of the key benefits of omni-channel retail is the ability for customers to buy online and pick up in-store. This not only provides customers with a convenient shopping experience but it also enables businesses to reduce shipping costs and improve operational efficiency. With NetSuite’s order management system, businesses can streamline the order fulfilment process and provide customers with real-time updates on their order status. This enables businesses to optimise order fulfilment across all channels and provide a seamless and convenient shopping experience for customers.

The Wrap Up

Omni-channel retail is quickly becoming the norm in today’s digital age. Businesses that embrace omni-channel strategies can gain a competitive advantage by increasing sales, reducing inventory costs, and providing a more personalised customer experience. NetSuite provides businesses with the tools to take advantage of omni-channel capabilities and drive growth through increased efficiency, improved customer service and loyalty, and streamlined order fulfilment. By leveraging the power of NetSuite’s omni-channel capabilities, businesses can revolutionise their retail strategies and stay ahead in a competitive market.

The future of retail is here, and with the help of NetSuite, it’s never been easier to take advantage of omni-channel capabilities and drive growth. Start transforming your business today with NetSuite’s powerful omni-channel solutions.

About DWR

DWR Consulting is a team of experienced NetSuite professionals who focus on helping businesses streamline their processes and unlock their full potential with the power of NetSuite. Whether you’re looking for implementation, customisation or updating your existing system, DWR Consulting can help you get the most out of your business software. Contact us today for a free consultation on how we can help you revolutionise your customer’s retail experience.

Tiernan OConnor

Tiernan O'Connor is an accomplished Sales Director and NetSuite expert at DWR Consulting, a top-tier NetSuite Solution Provider and Implementation Partner. With over 25 years of experience in Sales, Marketing, Cloud ERP and technology, Tiernan has become a trusted authority in the NetSuite Partner community, helping businesses of all sizes streamline their operations and achieve success. Tiernan's in-depth understanding of NetSuite's capabilities and his extensive experience in implementing cloud-based ERP solutions have positioned him as a thought leader in the industry. He is known for his ability to identify and execute tailored strategies that meet each client's unique needs, ensuring they unlock the full potential of NetSuite's powerful features. Connect with Tiernan on LinkedIn

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