Improving engagement and adoption of Salesforce through better configuration
Industry – Services
Our Client Success
Pioneers of third-party advertising for world-class brands
Buchanan Group are pioneers of third-party advertising, with platforms, including Brand Power and Medifacts driving phenomenal sales growth for the world’s largest tier-one marketers. Expert testimony and peer to peer endorsement can say more about a brand than a brand could ever say about itself.
Buchanan Group had implemented Salesforce, but the uptake from the team was poor and usage was highly variable from country to country. The business needed a platform that works for the different teams and is embraced by the whole company.
“Having Salesforce working, and Salesforce implemented are two completely separate things. DWR and Michael were fantastic in working collaboratively, listening to our challenges and devising solutions that work for us.”
Tim HansenChief Operating Officer, Buchanan Group
Why did Buchanan engage DWR cloud technology experts?
DWR was engaged to review system configuration and build a plan to improve engagement and adoption and upgrade functionality to meet the current and future needs of Buchanan.
As Tim Hansen, Chief Operating Officer explains, “Having Salesforce implemented and having Salesforce working are two completely different things. DWR and Michael were fantastic in working collaboratively, listening to our challenges and devising solutions that work for us, were implemented quickly and efficiently.”
“We now have a Salesforce that works for every user, from the most junior salesperson to our CEO and everyone in between. Feedback from the team on the work has been fantastic, and compliance rates have improved significantly since we deployed the changes. The only regret is I wished we did this earlier!”
“We now have an ERP system that works for every user, from the most junior salesperson to our CEO and everyone in between. Feedback from the team on the work has been fantastic, and compliance rates have improved significantly since we deployed the changes. The only regret is I wished we did this earlier!”
Tim HansenChief Operating Officer, Buchanan Group
The outcomes Buchanan achieved through the engagement with DWR
Reviewed system configuration to improve engagement
System processes closely aligned with business processes
Improved ease-of-use and compliance to data quality requirements
Improved visibility across the business with powerful, personalised dashboards
Upgraded functionality to meet current and future needs
Compliance improved through better design, process alignment and reporting
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