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Create a better eCommerce customer experience with NetSuite

Tiernan OConnor
February 16th, 2021

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NetSuite is a highly-advanced, cloud-based Enterprise Resource Planning (ERP) tool that allows businesses to manage all of their key business processes in one centralised, integrated system. The system can be customised to the unique business requirements whether they are in eCommerce, retail, hospitality, manufacturing or wholesale distribution and can help facilitate long-term growth by bringing all the business processes under one platform.

Specifically, NetSuite can be integrated with an eCommerce platform for easier control of inventory, financial accounts, eCommerce store hosting, and CRM (customer relationship management) programs.

Listed below are some benefits of integrating NetSuite with your eCommerce platform:

Create fully customisable and professional-looking storefronts

In addition to providing an all-in-one eCommerce solution, NetSuite allows businesses to create customisable and professional-looking storefronts. NetSuite can connect with leading eCommerce storefronts such as Shopify, Magento, and Woocommerce and exchange sale and inventory data in real-time.  This creates greater efficiencies for sales reporting, inventory management and provides accurate, up-to-date financial data.

Build customer trust with accurate product and sales data

Accurate and real-time availability of product information is essential when building trust.  Customer expectations are changing, and the decision-making process has evolved as customers increasingly search product availability online, before visiting a store to purchase.  Research by Deloitte Consulting found that 84% of purchases were researched online at some point.  eCommerce businesses that have integrated stock availability in-store with their online storefronts are achieving strong sales growth by providing a better customer experience.

If customers see a product in-stock online and then visit a store to find the product is out of stock, customers lose trust and are likely to switch to another supplier.  By consolidating inventory data with your eCommerce platform, customers will always have accurate data relating to stock levels feel confident when shopping in the future.

Create an authentic Omnichannel experience

Another notable feature of NetSuite is that it helps you integrate all sales channels to build an omnichannel experience for customers.   The shopping experience used to begin and end by going into a store. Customers expect a seamless shopping experience as they browse and engage with an eCommerce retailer across multiple channels.

Customers also want flexible fulfilment options such as express delivery, in-store collect, or to be able to ship to a different location. Omnichannel provide that capability by centralising business information and presenting an integrated view to the customer.

Built-in PCI DSS compliant payments that secure customer card data

Protection from credit card fraud is a must for any eCommerce platform.  NetSuite connected websites come with secure payment gateway features that are Level 1, PCI DSS compliant with Payment the Card Industry Data Security Standards (PCI DSS). PCI DSS compliance is mandatory for any business collected customer payment data and is critical in preventing a data breach.

Streamlined order fulfilment

To streamline order fulfilment,  NetSuite also offers a workflow for order process automation. Such a streamlined order fulfilment process is tailored to fit the need of the company. This results in faster order fulfilment and delivery.

Similarly, NetSuite allows you to divide order fulfilment into different selection, packing and shipping phases. The UPS, FedEx and USPS simplified integration enable you to receive real-time rates, print shipping labels, get custom records and send tracking numbers—all from NetSuite.

Make customer experience your priority

It’s clear that NetSuite has vast benefits and can enhance the customer experience. By consolidating and centralising businesses processes under one system, businesses can present a consistent and accurate customer experience across all sales channels. As NetSuite’s highest growth partner in 2019, DWR has helped many companies gain greater visibility and deliver better customer experience through NetSuite implementations. If you would like to know how we can help, contact us today.