CRM

The vast world of data analytics focuses heavily on the process of data enrichment. This involves enhancing basic, raw data by adding more layers of detailed information, thereby making it more useful for analysis and decision-making. For instance, basic customer information can be augmented with real-time updates about shopping habits…

CRM (Customer Relationship Management) software and SRM (Supplier Relationship Management) software serve different purposes within the realm of relationship management. CRM software is designed to improve customer engagement, sales processes, and overall customer satisfaction. It is used by sales, customer service, and marketing teams to track customer interactions, manage leads,…